Are you FED UP? FED UP documentary is out and ready to blow the lid off everything you knew about sugar.
For many Americans, documentaries like “Supersize Me” and “Food Inc.” sent shockwaves into their eating habits. Supersize Me revealed the dirty truth about our love affair with McDonalds, while Food Inc. revealed the truths about industrial agriculture. Now, the new documentary “Fed Up” exposes another menace to public health – sugar. The film examines the relationship between sugar and childhood obesity, and dispels the myths surrounding diet and exercise.
Katie Couric serves as the narrator to the film, which chronicles the struggles of several young people dealing with obesity. These personal narratives are intersected with expert interviews from doctors, politicians and scholars. All of these interviews lead to one common theme- misinformation. Diet and exercise are failing to stop the obesity epidemic and food industries have been battling to keep that secret for years.
In 1977, with the implementation of recommendations from the McGovern Report, and an investigation into the causes of obesity, food manufacturers were forced to put less fat into their foods. Losing fat sacrifices flavor, but the food industry had a plan: load massive amounts of sugar into the products.
“Fed Up” looks at the effect of the increased amount of sugar in our food. The result is two-fold. One, even with physical activity, it is much harder to burn off calories from sugar. Two, sugar is an addictive substance. One of the interviewees remarks that sugar is almost as addictive as cocaine. As the viewer looks at how much added and artificial sugar is placed into their soft drinks, they might think twice about picking up a soda.
Finally, “Fed Up” looks at how “Big Food” is marketing to the youth. “Junk food companies are acting very much like tobacco companies did 30 years ago,” said Mark Bittman. Children are being suckered in at an early age with marketing for sugary cereals, promoted by their favorite cartoons, and by the Pizza Hut and Pepsi products served in their school cafeterias.
Couric states that the film doesn’t have all the answers, but she hopes it will open a dialogue about solutions.
“Obviously we have some [solutions] that we express in the film: eating real food, reading labels, getting junk out of schools. There are some things that can be done immediately. But in terms of public policy we need to open up a dialogue with well-intentioned people who are now better aware of the issue and the whole confluence of things that have come together to create an environment in which this generation will live shorter lifespans than their parents.”
The film produced by Katie Couric and Laurie David, and directed by Stephanie Soechtig premieres in theaters on May 9th.
@FEDUPMOVIE #FEDUP #FEDUPMOVIE
1. TELL YOUR FRIENDS to see FED UP in theaters starting May 9th!
2. BRING THE CURRICULUM for FED UP to a school near you by making an introduction between an administrator and REACT to FILM.
3. GO SUGAR FREE FOR 10 DAYS to engage in the Fed Up Challenge. Ask your family, co-workers, students, and friends to join you. Share your daily feelings, process, and discoveries by tagging #FedUpChallenge on Social Media.
4. WRITE A LETTER to the PTA President, School Principal, and head of the cafeteria at a school in your community, requesting healthy alternatives in the lunchroom.
5. SUPPORT OR START A COMMUNITY GARDEN. For ideas check out The Edible Schoolyard Project founded by Alice Waters.
6. URGE COMPANIES TO STOP MARKETING JUNK FOOD TO KIDS. The majority of food ads on television that are marketed to children are for unhealthy foods. Get involved through the Food Marketing Workgroup.